Oomnitza is recognized by Gartner® as a Representative Vendor in the 2026 Market Guide for Software Asset Management Tools. Our work continues to center on providing trustworthy software asset data to support cost, audit, and security management.
The Evolving Role of Software Asset Management
For years, Software Asset Management (SAM) focused on visibility, license reconciliation, and audit defense. Today’s software environments are defined by consumption-based pricing, SaaS sprawl, cloud services, and AI-enabled capabilities that change how software is used and billed in real time. In this reality, point-in-time views and static reports create risk instead of reducing it.
We believe the Gartner 2026 Market Guide for Software Asset Management Tools reflects this shift. The report reframes SAM as a governance discipline that depends on data quality, integration depth, and continuous oversight to support cost control, risk management, and confident decision-making at scale.
We believe that rather than evaluating SAM purely as a compliance or optimization function, Gartner emphasizes the growing importance of trusted data as the foundation for effective software asset decisions across IT, Finance, Procurement, Security, and leadership teams.
The Forces Reshaping Software Asset Management
As software consumption becomes more dynamic and distributed, organizations are discovering that visibility alone does not equal control. Fragmented data, inconsistent entitlements, and disconnected systems undermine renewals, audit readiness, and cost accountability, especially as AI and usage-based pricing increase complexity.
The 2026 Market Guide examines how the SAM market is evolving in response. It provides an independent perspective on emerging capabilities, architectural approaches, and operating models organizations should consider as they modernize software governance in increasingly heterogeneous technology ecosystems.
Who This Shift Impacts Most
In our opinion, this Market Guide is designed to support organizations that are:
- Experiencing rising software spend, audit exposure, or security risk despite having existing SAM tools in place.
- Struggling to trust their software asset data due to siloed systems, inconsistent integrations, or manual reconciliation.
- Reassessing SAM strategies as SaaS growth, cloud adoption, and consumption-based licensing outpace traditional approaches.
- Preparing for audits, renewals, or broader software governance initiatives and want clarity on what “modern SAM” should look like.
What You’ll Learn From the Market Guide
We believe this Gartner 2026 Market Guide provides clarity on several questions organizations are now facing:
- Why organizations are increasing investment in SAM as a governance function, not just a way to reconcile licenses or prepare for audits.
- How modern SAM tools are expected to support end-to-end lifecycle management, deep integration, and centralized oversight across increasingly complex software environments.
- Why data quality and continuous governance are now foundational to audit readiness, renewal strategy, and ongoing cost accountability.
- Which capabilities matter most when evaluating SAM solutions in heterogeneous, multi-vendor ecosystems where point solutions fall short.
Download your complimentary copy of the Gartner Market Guide to see what organizations should prioritize as Software Asset Management evolves.
Gartner, Market Guide for Software Asset Management Tools, 2026, Yolanda Harris, Angelica Wekwete, Jaswant Kalay, 15 January 2026
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