Marketing platform licenses, tracked and right-sized.
Salesforce Marketing Cloud is a powerful digital marketing platform used by marketing teams for email campaigns, journey automation, data analytics, and customer engagement. As a complex, multi-product platform with significant license costs, Marketing Cloud user access needs to be tracked and reconciled against your active workforce. Connecting Salesforce Marketing Cloud to Oomnitza brings user data into your SaaS management program for complete visibility and cost control.
Connect Oomnitza + Salesforce Marketing Cloud in minutes
Integrating Salesforce Marketing Cloud with Oomnitza syncs your Marketing Cloud users and their credentials into your SaaS portfolio, keeping access current and auditable. That usage data becomes part of the trusted, reconciled asset intelligence your teams use to right-size licenses and maintain compliance.
- Sync Salesforce Marketing Cloud users into Oomnitza and surface them alongside your full SaaS portfolio.
- Retrieve each user’s role and access level for accurate license inventory.
- Identify inactive or underutilized Marketing Cloud seats for reclamation and cost reduction.
- Detect users who no longer need Marketing Cloud access for tighter security and compliance.
- Deactivate Marketing Cloud users automatically as part of offboarding workflows.
- Provision Marketing Cloud access during onboarding so new marketing team members are set up immediately.
- Add contracts to your Salesforce Marketing Cloud subscription to capture cost and surface spend.
- Reconcile Marketing Cloud users against your active workforce to catch orphaned accounts.
- Keep license assignments aligned as employees change roles or leave the company.
- Report on Marketing Cloud adoption and cost with configurable dashboards and reports.
Find more detailed information about our Salesforce Marketing Cloud integration here.
